Why Mums Trust Lola&Lykke: Key Findings from Our 2024 Survey

At Lola&Lykke, we want to better understand our customers and ensure that our future product development serves the needs and wishes of new mums in the best possible way. In 2024, we conducted a comprehensive customer satisfaction survey to collect wide-ranging feedback and to understand what families think about the Lola&Lykke brand and our products. Over 300 customers responded to the survey, and we are pleased to share the key findings in this article.

Who Is Our Typical Customer?

The customer research revealed that the typical Lola&Lykke customer is often a first-time mum, for whom important aspects of life include breastfeeding, children's well-being, balancing work and free-time, and other family-centred values.

Lola&Lykke customers include both working and stay-at-home mothers, who are passionate about both their work and their family's well-being and view motherhood as one of their most important roles. Being a part of a community, self-care, and sharing experiences with other mums are also important factors to Lola&Lykke´s customers.

What Do Customers Think of The Lola&Lykke Brand?

The most important aspects of our brand to our customers are Lola&Lykke's quality and its Finnish origin. More than half of the respondents said they prefer Lola&Lykke products because of their high quality and durability. Most respondents also favour Lola&Lykke products due to their functional Finnish design.

Families clearly place a high value on sustainability and prefer to buy local products that they can trust in terms of design, functionality, and safety. Customers were also satisfied with the price-to-quality ratio of Lola&Lykke products and the overall brand image.

All Lola&Lykke products are designed in Finland by the brand's founders, in collaboration with maternal health experts. For example, the brand's award-winning support belts were designed in partnership with Finnish physiotherapists. These belts are currently undergoing extensive clinical studies by the Metropolia Research University in Finland to produce accurate scientific data on how the use of support bands can positively impact the overall core health of pregnant and postpartum women.

Customers also love Lola&Lykke products for their Finnish origin and commitment to sustainability. Being a brand with purpose is crucial, and a deep belief in championing women’s causes highlights all our goals at Lola&Lykke. As a small business that wants to go the extra mile to positively impact our planet and the people living here, sustainability forms a core part of our business and all our activities.

Breastfeeding in UK and Ireland

UK and Ireland remain some of the countries in the world with the lowest breastfeeding rates. Although 80% of mothers set out to breastfeed, only 1% of babies in the UK are still exclusively breastfed at 6 months. Only one-third of British and Irish mothers were still partially breastfeeding their babies at six months, compared to twice that rate in Finland.

Returning to work continues to be one of the kay barriers to breastfeeding in the UK, where mothers tend to take shorter maternity leave compared to Finland. Though many employers are quick to showcase how family friendly they are in supporting working parents, breastfeeding remains an area in need of significant improvement. Using a breast pump can be particularly useful for mums returning to work, as it allows the mum to maintain her milk production whist being away from her baby physically.

Challenges Related to Pumping Breast Milk

Many mums reported that the biggest challenges related to pumping breast milk were time related. Pumping was generally considered time-consuming, including the time needed for the actual pumping, as well as for cleaning and assembling the device. Many expressed frustrations with the constant need to sterilize milk bottles and clean and maintain the pump parts.

Some respondents also found pumping painful or had difficulty maintaining an adequate milk supply while using a breast pump. Mothers who had tried pumping with a different breast pump most commonly used either Philips Avent, Medela, or Elvie pumps.

Why Do Customers Prefer Lola&Lykke's Electric Breast Pump?

Lola&Lykke's most popular product, the Smart Electric Breast Pump, received a lot of positive feedback in the survey. It was noted for standing out from other breast pumps due to its stylish design, convenient functionality, and efficiency. Mothers particularly appreciated the wireless pump's small and lightweight size, making it easy to use anywhere. It was also praised for being especially easy to clean and assemble, which made its use quick and efficient.

The pump's high suction power also received a lot of positive feedback, allowing mothers to pump more milk compared to using other electric breast pumps. Lola&Lykke's breast pump was considered an essential tool when mothers wanted to pump milk discreetly several times a day. Mothers who breastfed their babies saw the breast pump as an integral part of their daily routine, enhancing breastfeeding and making daily life easier.

Most customers used the breast pump at home, but more than a third of respondents also said they used it regularly while traveling or when their baby was being cared for by someone else. Lola&Lykke's electric breast pump is a great tool to ease a mother's daily life and has won numerous awards as the best breast pump for travelling and general use. The Independent in the UK has rated Lola&Lykke´s breast pump as the best pump in 2024, and the Smart Pump is also a 5-time consecutive winner as the Best Breast Pump at both the Mother&Baby Awards and the Made for Mums Awards in the UK.

Multiple Award-Winning Pump That Makes Pumping Easy

Lola&Lykke's electric breast pump was regarded as especially reliable and highly effective. Many customers reported having read good reviews about it or received recommendations from their friends. The pump’s reliability was further enhanced by the numerous awards it had won and the endorsements from healthcare professionals.

Mums appreciated Lola&Lykke's pump the most for how it simplified their daily routines and saved valuable time, allowing them to focus on other activities. The award-winning pump made milk pumping easier and more efficient. Due to its ease of use, Finnish design, and practicality, 99% of mothers would recommend Lola&Lykke's breast pump to other mothers.

Lola&Lykke’s breast pump has been tested according to EU safety standards in Finnish laboratories and is registered as a medical device within the EU. When purchasing Lola&Lykke products, customers can be confident that they are buying quality and the safest feeding equipment for newborns.

Here are some example customer feedback comments from the survey:

"I exclusively pumped milk for my baby for 8 months, and I had two Lola&Lykke pumps. It was the only pump I could fully rely on, and the parts didn’t need to be replaced too often—they stayed functional despite heavy use. Great quality, and easy to order additional parts when needed."

"Lovely design, with better suction power than the hospital's breast pump, compact and easy to take along to pump in the car."

"Quality and efficiency combined with a stylish appearance. This pumped saved me so much time, and essentially, my sanity.”

The Lola&Lykke Story of Finnish Motherhood

Lola&Lykke was founded by two Finnish mums, Laura and Kati, in 2018. Although Finland is famously the happiest country in the world - even here, 90% of mothers feel they lack support and help after childbirth—just like Laura and Kati experienced when they became mothers themselves. This is something Lola&Lykke wants to change. Our goal is to help mothers thrive during pregnancy and beyond through award-winning products, evidence-based information, and shared experiences.

We believe women should be given more information and support for breastfeeding and the postpartum period. In the middle of our busy family lives, taking care of ourselves often takes a backseat. We felt that while you’re pregnant everyone asks you how you are or how they can help. The minute you give birth, however, attention shifts from the mum to the baby, which makes it hard for women to receive the care and support they need. Our goal is to encourage mothers to take better care of themselves and let them know they are not alone in their struggles.

In addition to our award-winning products, Lola&Lykke provides mothers with a wealth of evidence-based information, including a free maternity consultation service, where our customers can receive personalized help from our experts, including midwives, breastfeeding consultants and physiotherapists.